Turn a cityinto a discovery map.
Explore six snowy SHIN landmarks, discover activities, light up the map and collect gifts. Follow the journey through the original Chinese mini program, from check-ins to prizes and exclusive wallpapers.
A closer look, from landmarks to gifts.
Swipe through the home screen, six landmarks and the check-in and prize journey.
Begin the SHIN journey
Discover the campaign, its rules and your prizes from the home screen.
Six landmarks, one map
Explore the exhibition, food stall, playground, corridor, theatre and ice sculpture.
SHIN exhibition
Discover the brand exhibition, tap-to-check-in experience and limited gifts.
SHIN food stall
Find the Korean-style ramyun stall in Harbin’s Chinese Baroque district.
SHIN playground
Explore the ramyun challenge, hand warmer gifts and scarf workshop.
SHIN corridor
Discover the brand ambassador installation and its check-in experience.
SHIN theatre
Discover two themed restaurants connected to a single landmark.
SHIN ice sculpture
Explore the photo check-in and exclusive wallpapers at Ice and Snow World.
Check in at the exhibition
Move from a landmark check-in to gift collection and map progress.
Light up the SHIN map
See check-in progress on the map and unlock the draw after four landmarks.
A warm SHIN prize
See the prize result and continue to the delivery details.
Complete prize details
A clear form for the recipient, phone number, region and address.
Your prizes
Find collected prizes and check whether delivery details are complete.
Exclusive aespa wallpapers
Unlock the phone wallpaper collection after an ice sculpture photo check-in.
Connecting a city-wide pop-up into one journey
Nongshim’s warm SHIN journey brought Shin Ramyun into Harbin’s streets, themed restaurants and snowy attractions. Six landmarks offered different activities, ways to participate and gifts. The mini program gathered these touchpoints into one map, helping visitors plan where to go and follow their progress along the way.
From a map to six SHIN landmarks
Understand the activity before setting out
The exhibition, food stall, playground, corridor, theatre and ice sculpture each have a dedicated detail page with dates, locations, participation requirements and gifts. An illustrated map carries the campaign’s snowy blue and Shin Ramyun red into the interface, with recognisable landmarks and clear progress states.
Give every visit a clear response
Location check-ins, tap-to-check-in at the exhibition, on-site gifts and ice sculpture photos follow their own participation paths. A landmark can contain several activities, while progress is grouped by landmark so visitors can see exactly which places they have completed.
From check-ins to prizes and wallpapers
Visitors unlock the SHIN prize draw after lighting up four landmarks. The draw animation, prize result, delivery form and prize history form a continuous collection journey. A swipe confirmation connects on-site gifts to staff redemption, while an ice sculpture photo unlocks exclusive aespa phone wallpapers.