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KENZO UNIVERSITY

A pixel campus. Your own style.

A KENZO brand experience connecting a pixel campus, three games, BOKE flower rewards and character styling. We developed the mini program from 0 to 1 to make brand discovery an interactive campus journey.

WeChat mini programBrand experiencePixel campusMini gamesCharacter styling
What we worked onFrontend & backend developmentMini game development
KENZO · KENZO UNIVERSITY

A pixel campus.Your own style.

Explore KENZO UNIVERSITY, take craft, sports and organisation classes, collect BOKE flowers and create your campus look with clothing and accessories. Choose an entry to explore the original Chinese mini program.

KENZO UNIVERSITY mini program code, displayed with a retired label已下线
KENZO UNIVERSITY mini programThe KENZO UNIVERSITY event has ended

A different kind of fun in every class.

Swipe through the original screens for the pixel campus, three games, character styling and flower shop.

  • The timetable is your campus map

    Three classes, the wardrobe, prize draw and flower shop meet on the home screen.

    KENZO UNIVERSITY: The timetable is your campus map
  • Welcome to KENZO UNIVERSITY

    Pixel architecture, BOKE flowers and the brand mark set the scene.

    KENZO UNIVERSITY: Welcome to KENZO UNIVERSITY
  • Choose a campus character

    Select a character for your campus journey.

    KENZO UNIVERSITY: Choose a campus character
  • Join the campus

    A short profile step connects character choice to the campus home.

    KENZO UNIVERSITY: Join the campus
  • Craft class: choose a challenge

    Pick between two puzzle levels and start a timed challenge.

    KENZO UNIVERSITY: Craft class: choose a challenge
  • Piece the BOKE picture together

    Drag pieces into place, finish the picture and earn flowers.

    KENZO UNIVERSITY: Piece the BOKE picture together
  • A more detailed puzzle

    More pieces extend the same drag, placement and completion journey.

    KENZO UNIVERSITY: A more detailed puzzle
  • Sports class: catch falling flowers

    Move the character to catch BOKE flowers, avoid leaves and watch remaining lives.

    KENZO UNIVERSITY: Sports class: catch falling flowers
  • Organisation class: match three

    Select uncovered tiles and combine three matching pictures in the tray.

    KENZO UNIVERSITY: Organisation class: match three
  • Turn flowers into your own style

    Browse tops, bottoms and shoes, then redeem and combine a campus outfit.

    KENZO UNIVERSITY: Turn flowers into your own style
  • Accessories make it personal

    Layer bags and badges with clothing to complete a character look.

    KENZO UNIVERSITY: Accessories make it personal
  • Campus rewards and surprises

    BOKE flowers connect class rewards, outfit redemption and the campus prize draw.

    KENZO UNIVERSITY: Campus rewards and surprises
  • Visit the limited flower shop

    Explore the original KENZO flower-shop artwork that connects the campus to an offline event.

    KENZO UNIVERSITY: Visit the limited flower shop

A brand world you can explore and play

KENZO UNIVERSITY brings KENZO into a pixel campus built around BOKE flowers, clothing, badges and architecture. Users choose a character, follow the timetable, complete games and collect flowers, then use them for outfits and campus rewards. Brand content unfolds through participation.

Three classes, three ways to take part

Craft class: complete the BOKE picture

A timed puzzle turns the brand motif into a hands-on challenge with two difficulty levels. Dragging, placement checks, progress and a countdown lead to a BOKE flower reward. The harder level adds pieces while keeping the interaction familiar.

Sports class: catch flowers on the move

Flowers and leaves fall through the same scene. Users move their character to collect flowers and lose a life when they hit a leaf. The scene, score and result respond to each action, making a brand symbol part of play.

Organisation class: find three matching tiles

Layered tiles feature clothing, accessories and BOKE motifs. Users select uncovered tiles and collect three matching pictures in a tray, balancing selection order with limited space.

From class rewards to a personal campus look

All three games share the BOKE flower balance. The wardrobe groups tops, bottoms, shoes and accessories into a journey of redemption, preview and saving. Layered characters combine clothes, bags and badges, while an outfit poster carries the chosen look into a consistent brand scene.

Campus rewards and a limited flower shop

The home screen also leads to the prize draw and limited flower shop. Flowers connect games with the reward experience, and the flower-shop artwork extends the campus story to an offline event. The case preserves the interfaces and interactive journeys after the event has ended.

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